Barbara Modic
Managing Partner
Barbara is a seasoned media expert with over 25 years of experience across all facets of the advertising ecosystem. Her career began at Slovenia’s leading television network, POP TV, where she served as a Sales Executive and later Deputy Sales Director. She went on to lead regional CEE sales operations and held top leadership roles at two premier media agencies - OMD and Pristop Media.
Known for delivering integrated, results-driven campaigns, Barbara’s leadership has been recognised with multiple industry accolades for marketing effectiveness, including several Effie Awards. The company she led ranked among the Top 50 Independent Agencies in Europe by the Effie Index.
Her client-centric approach and strategic insight have earned her invitations to serve as a judge at prestigious international competitions, such as the Global Best of the Best Effie Awards and the Global WARC Awards. As a co-founder of STARS Adria, a regional media auditing agency, Barbara brings extensive expertise in media buying auditing, data driven communication campaigns, and strategic advisory across both local and international markets.
Beyond family time, her Labrador and singing harmonise her life.
Vesna Marđonović
Managing Partner
Vesna is an experienced professional with over 30 years of expertise in leadership, marketing, media, and negotiations. She brings a hands-on approach to media strategy, auditing, and leadership - ranging from building a successful media agency as CEO to enhancing investment effectiveness for a global healthcare leader.
During her time on the GSK leadership team, she was responsible for strategic and tactical media planning across 30 markets, ensuring both efficiency and measurable impact across multiple brands. Today, she works with companies to improve their media decision-making, agency performance, and return on investment through tailored audits, consulting, and training.
Her expertise has been shaped and applied in several high-impact roles, including serving as Media Director for CEE Consumer Healthcare at GSK, overseeing 30 countries; leading GSK’s global media training team; and acting as CEO of OMG, OMD, and PHD across the Adriatic and Balkans region. She is also an occasional lecturer, has been a President of the Effie Awards Slovenia 2020, and a certified coach through the London School of Business Coaching program.
Vesna is fascinated by social anthropology and mass psychology. Rather than study them in theory, she travels and observes people in real life. A passionate traveller, she has explored 64 countries (and counting), driven by curiosity, human connection, and the thrill of discovering new cultures.
